Email marketing can be very effective in getting your business noticed. When using this venue, you want your message to be read.

So the first thing is to have a title that captures the attention of your audience. If the title does not capture their attention, your message will most likely get the old delete key treatment. The only way to really find out what works and what doesn’t is to track your results. So make sure you test your email campaigns by tracking them and only using the ones that get you the response you’re looking for.

Next comes the body of your message. The one thing I can say here is to keep it short and to the point. Especially if you’re using that email to send them to a link that will lead them to a splash, squeeze, or capture page.

By the way, another tip is to not send them directly to a sales page. Get them to a capture page so that you can use that to build your list.

Too many people tend to want to write a sales page in their email message. It just gets way too long and your readers lose interest and move on. I see a lot of messages come through my email box that do this. They try to sell from the email itself. And then fill the message up with links making it so long and noisy that I just delete it and move on. If you’re sending them to a splash, squeeze or capture page, your readers will get the information there.

There is a formula that you can use when doing email marketing. It goes like this. “Why, What, How, What if“. Use the “Why” for your title. Why do you want them to read your message. Then in the body, “What” are you offering. “How will it benefit your readers. Use the “What if” to provide a call to action or urgency. For instance, if you don’t act by a certain time, or if you don’t act you will not get the benefits of the offer, etc. This can be done using one or two sentences for each part of the formula, keeping it short and to the point. Offering an incentive for the “What if” is a good way to get your readers attention and a click through to your blog, splash, squeeze or capture page.

Peak the readers interest with your email message and let the web site do the selling. After all, your goal is to get them to that sales page where they will buy your product or service. A savvy reader will recognize a sales type email and unless it is something they are really looking for will probably just delete it.

These tips are particularly handy when using safelists. Most people who use this type of venue don’t really read the message. Sorry, but it is the truth. They only open the email long enough to find the credit link and click that to build their credits for sending their own emails. So a lot of the time if the title doesn’t catch their attention or if the message is too long and they have to scroll for a mile before they find the credit link, they just move on.

Oh and when these safelists allow it, be sure to use personalization. By seeing their name a reader will be more likely to open that message before they would any other.

Look at it this way. Your readers time is valuable just like yours. So don’t waste their time or yours by creating an email no one will read.

I hope this helps in creating a successful email campaign for you.

Have a great day and an even better tomorrow!

Bill

P.S.  Here is  a complete email marketing program that goes into great depth teaching how to do e-mail marketing. From A to Z, how to make your e-mail campaigns a success. And also create another stream of income for you. To find out more, check out Email Marketing Mastermind.

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